![]() Cil said the new format is faster to build and has better unit economics than the old model. It rebuilt many of its Ohio locations with smaller square footage. In recent years, the company has rethought its business model. We just need to be there to meet it," Cil said. "Between snowbirds and people that have moved down to Florida permanently, there's more than 3.5 million Canadians, so brand awareness is really strong. expansion will focus on markets like Texas and Florida, according to Cil. locations are concentrated in states that share a border with Canada: New York, Michigan and Ohio. "It's a good indicator of awareness, as well as demand for our products, so there's a number of markets in the U.S., south of our southermost restaurants: places like Texas, like Florida," he said.
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